QWERTYPIES
QWERTYPIES is an art circle of different visual artists. The brand is used for marketing merchandise to be sold at art conventions, to be used in social media posts and packaging material.
To complement the community-centric nature of the events the circle participates in, a playful, welcoming logo was designed. The shapes of the letters are made to mimic ink. The colors and symbols used in the brand pattern were fashioned after the individual artists involved in the circle.
